On top of metrics and interpretation which are just are half the story, I consider that many “analysts” fail in the area of digital analytics due not to the technology or interpretation of the data, but the inability to convincingly express the output of the analysis to peers and take action to improve the business. This “analytical culture” topic is the most overlooked piece of the puzzle in analytical industry today and I am quite proud to offer extensive coverage on this topic.
We provide reporting and insights on social media & web analytics. Track projects, report, and monitor KPIs and digital ROI and give insights on results.
Develop a strategy using Google Analytics and provide better user experience through web design.